In November 2015, a much-publicised process of crowdsourcing ideas and putting them to a vote culminated in the city of Seoul unveiling its current English-language slogan: “I.Seoul.U.” It met with more ridicule from the local English-speaking community than most of the South Korean capital’s international PR moves (including, but hardly limited to, photoshopped versions for the long-suffering village of Fucking, Austria).
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