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Halal tourism: Kuala Lumpur welcomes the Muslim travellers others didn't want

“A common misconception is that ‘Muslim tourism’ means people going to do Muslim things. But in reality, they go to do the same things – they may want a shopping experience, or a beach experience, or a local cultural experience. They want to have fun like anyone else, but they just want to know they don’t have to worry about their basic faith-based needs.”


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