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Halal tourism: Kuala Lumpur welcomes the Muslim travellers others didn't want

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“A common misconception is that ‘Muslim tourism’ means people going to do Muslim things. But in reality, they go to do the same things – they may want a shopping experience, or a beach experience, or a local cultural experience. They want to have fun like anyone else, but they just want to know they don’t have to worry about their basic faith-based needs.”


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