"Affordable housing is now attracting the interest of more developers who had previously shunned it because of its down-market image. Today, it has become a respectable segment and with the government's determined push... it now plays a very important role in the housing finance sector," Anuj Puri, Residential Chairman of property consulting firm Jones Lang LaSalle, told IANS.
LIC Housing Finance BSE -0.28 % said it has identified affordable housing as the focus area for the current year and has devised strategies and action plans for greater emphasis on the sector.
