But at some point during the decade-long process of creating this progressive little museum, the goals of its historian-curators and its architects diverged in a big way. In contrast to the narrative established by the exhibits, the building is overblown in scale, false in its approach to architecture, and stridently conservative in appearance. If architecture today is a means of telegraphing your brand, the design of Philadelphia’s newest museum amounts to a major communications misfire.
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